4 Big Messenger Changes You Need To Know About!

What that means is that you no longer have extra time to message your subscribers outside of the first 24 hours unless you are using sponsored messaging.

The NEW tags are:

• post-purchase updates
• event reminders
• account updates
• human agent (which is in closed beta)

Subscription Messaging is now ONLY available for news organisations, who register through the Facebook News Page Index.

For pages that currently have subscription messaging, you'll need to shift your strategy to ensure you're sending messages in one of these ways:

• Within 24 hours of the user's last interaction (button click, quick reply click, or typing their own message to the bot). Or, if it's outside the last 24 hours:
• Under the 4 message tags; which can be sent outside of the "standard messaging window."
  Sponsored Messages (you pay per message sent)

So you'll need to STOP trying to get approval for subscription messaging because spammy marketers have abused this feature and not it is limited to just News outlets. News about your business does not qualify either.

When building Messenger chatbots for you will need to make sure you are building dialogues that add value and are keeping users engaged. If not, you risk your Messenger account as well as giving your chatbot a bad name.