14 Surprising Predictions about Facebook Messenger Marketing You Need to Know
Chatbots will outperform any other marketing channel
More businesses will sell goods and services directly in Messenger
Facebook Messenger will add enormous functionality to business messaging
Businesses will divert funds from conventional display ads, and will spend more on click-to-Messenger ads
Building a Facebook Messenger contact list will become a high priority for businesses
Contact list curation will expand in importance
Proprietary on-page chatbots will start being replaced by Facebook Messenger chatbots
Virtually all of a business’s interaction with customers will be bot-driven (And most of that will happen on Messenger)
Early adopters of Facebook chatbot marketing will outpace late-adopting or non-adopting competitors
More individuals and influencers will create Business Pages and start using Messenger chatbots in their marketing
Chatbots will be functional across three platforms — WhatsApp, Instagram, and Messenger
The Messenger interface will change
Facebook will introduce measures to add a monetisation model to businesses using Messenger
Facebook will develop a cryptocurrency that allows users to easily transact goods, products, services within the Facebook ecosystem
