22 Ways To Engage With Your Target Audience On Facebook With Chatbots
Many businesses use WordPress as a platform to host their websites.
Using a WordPress chatbot plugin makes it easier than ever to add Facebook Messenger automation to your WordPress site.
Using Facebook Messenger chat on your WordPress website produces a number of benefits. It allows you to take advantage of the great automation features of chatbots while on your personal site.
1.3 billion people use Facebook Messenger, and using Messenger chatbot features on your WordPress site allows you to have a persistent conversation history with the ones that interact with your business.
Additionally, you will be able to use one unified inbox, making sure you stay on top of contact from all different places.
Another Messenger chatbot feature is the ability to automate daily tasks -- the mundane types that no one really wants to spend hours doing.
This gives you more time to focus on revenue-generating activities and scale your agency or business.
Q&A chatbots (or FAQ chatbots, whatever you prefer) are exactly as they sound. These chatbots are programmed to answer commonly asked questions, and they do so by recognising trigger words.
These trigger words can be anything that you want them to be because you set them up.
This is useful for when customers are looking for your pricing options, your business hours, or trying to set up appointments.
As long as you set up certain words to lead to specific chatbot dialogues, Q+A chatbots can serve any purpose you want them to.
Facebook Messenger ads, otherwise known as click-to-Messenger ads, is a great Messenger chatbot feature that will quickly and easily build your Messenger contact list.
These are simple; they look like your average Facebook Newsfeed ad, but, when clicked, they bring the user to a Messenger window with your business (and your chatbot).
Then, as soon as they interact with the chatbot, they are added to your Messenger contact list.
If you make the creative aspect of your ad compelling (perhaps a riddle, a question, a contest, etc.) then you’ll get loads of engagement.
This means that a lot of people will interact with your bot and your Messenger contact list will grow, generating more and more leads.
The best part?
Since chatbots are fully automated, you’ll be building your contact lists and generating leads in your sleep.
Facebook sponsored messages are an offshoot of the Facebook Messenger ads Messenger chatbot feature.
Facebook has a rule that a business is only allowed to send one promotional message to a customer in the first 24 hours after the user’s last contact via Messenger.
That’s not a lot of time to promote or get higher engagement.
Sponsored messages are a great Facebook tool to use if you want more opportunities to reach out to users.
You simply pay to send each extra message after that 24 hour period.
This is a great method for remarketing/retargeting to customers who were previously engaged with or previously purchased products or services from your business.
A Messenger chatbot feature that you’ll want to make sure you have implemented is email alerts for when your chatbot is interacting with a hot lead.
Often, people are abandoning your website, or your Facebook page, or the Messenger window before they complete your Facebook Messenger funnel and complete a purchase or get questions answered.
By using hot lead email alerts, you’ll be notified whenever your chatbot interacts with someone that’s been browsing your offerings.
This way, you’ll miss far fewer leads, increase your sales, and therefore, increase revenue!
A Facebook post autoresponder, otherwise known as a Facebook auto-reply bot or comment guard, is a great way to build your Messenger contact list by leveraging your engaged customers.
This Messenger chatbot feature allows you to generate leads while doing what you’re already doing on Facebook -- posting.
All you have to do is set up an auto-reply bot on any Facebook post and then anyone who comments on the post will receive a message from the bot.
It’s great to find ways to make the post extra engaging in order to receive a lot of comments.
Ideas for this might be contests, riddles, questions, discounts on products or services, etc.
And here’s another great Messenger chatbot feature and hack: before giving the user what they’re looking for, ask them to provide their email address.
That way, you’re building your Messenger contact list as well as your email contact list.
Messenger drip campaigns are a Messenger chatbot feature that automates audience engagement and receives better results than email.
As we’ve covered, Facebook Messenger is a far more reliable way to stay in contact with your customers.
It’s easier for them to use and produces better ROI every time.
So, instead of using email for things like welcoming and onboarding new customers, keeping leads engaged, activating the use of sophisticated solutions, or large-scale communication, consider switching to Messenger.
This Messenger chatbot feature shows email drip campaigns the door by receiving higher open rates and better engagement.
A Messenger chatbot feature that will help you collect customer feedback and gauge customer satisfaction are chat forms and surveys.
These are just like regular feedback surveys (or whatever you use your surveys for) but in a user-friendly, conversational chat interface.
This is beneficial as a Facebook Messenger survey is easy-to-use and mobile-friendly, meaning that more customers will complete the surveys and you’ll have more useful results for your business.
QR codes, otherwise known as quick response codes, allow users to scan a code with their phone, directing them to content on a website.
This popular marketing tactic can also be done with chatbots to get more contacts and leads.
It’s an effective lead magnet for anywhere you have a physical presence, allowing anyone you might run into in real life to scan it and engage with messages instantly.
Instead of traditional Facebook ads that drive clicks to a website or likes to a page, messages ads start conversations in Facebook Messenger!
One strategy for creating new contacts with click-to-Messenger ads is to convert your email contacts into Messenger contacts.
To do this you'll need to:
- Create a Facebook custom audience in Ads Manager from your email list.
- Run a Facebook click-to-Messenger ad campaign with your custom opt-in dialogue as the landing page.
- Get a 100% conversion rate as clicks on your and send a message to your bot!
When you’re looking to make new contacts, your own Page fans are a smart audience to target.
Since they’re already following your business on your Facebook Page, they’re probably open to receiving messages from you.
Facebook Messenger is a more productive place to engage than Facebook because you can send messages directly to their Messenger inbox rather than hoping your posts show up in their organic news feed.
Run a send-to-Messenger ad on Facebook, where the audience targeting is your page fans:
Send-to-Messenger ads are amazing for contacting new audiences and building some brand awareness.
But they are even better when you start to target warmer audiences that have engaged with your brand before.
When we have used this strategy we are seeing 20% response rates within a single hour of launching these campaigns.
Yes, that’s response rates or click-throughs, not open rates!
To do this you'll need to, create a custom engagement audience of website visitors.
For the offer in your ad, offer them a discount code:
When they click “Send Message” they will receive a coupon directly in the Messenger app:
This is much more effective than traditional coupon ads because:
- People get them instantly in Messenger, rather than waiting in email or clicking to your site
- Even if they don’t use the coupon, you still get their contact info and opt-in to Messenger
- You can message them with drip campaigns to remind them to use the coupon later
Combining chatbots and landing pages makes for smooth, seamless conversions that collect just as much (if not more) data from your leads with less hassle.
This strategy uses the link to Messenger lead magnet. You can link to Messenger directly with a URL and share it anywhere in your lead gen campaigns.
Chatbots for Messenger is easy to develop, update, and link to for fast-acting conversion tools.
For example, you could link users directly into a lead qualification chatbot that segments your traffic.
This is perfect as the call to action for your next blog post.
Instead of offering a download via email gate at the end of a blog post, link folks to Messenger where they can download the resource.
This strategy uses the link to Messenger lead magnet. You can link to Messenger directly with a URL and share it anywhere in your lead gen campaigns.
We covered how to turn your email list into your Messenger contacts with Facebook ads, but you can also generate new Messenger contacts from email for free.
How? Link to your Messenger opt-in page from your email.
Leverage your existing assets to build your Messenger list faster.
This strategy uses the link to Messenger lead magnet. You can link to Messenger directly with a URL and share it anywhere in your lead gen campaigns.
Customer surveys give marketers more info about customers and their preferences that inform more effective campaigns.
Facebook Messenger chatbot surveys create persistent contacts that open the door to follow-up messaging.
Messenger surveys are also:
✓ Super quick and easy to fill out
✓ Ultimately mobile-friendly
✓ Have high engagement rates
✓ Save survey data to customer profiles
✓ Not anonymous
This strategy uses the link to Messenger lead magnet. You can link to Messenger directly with a URL and share it anywhere in your lead gen campaigns.
Messenger can do more than just sit on your site like a live-chat plugin.
In fact, Messenger can play a direct role in helping you convert more people if your forms are struggling to show high conversion rates.
These checkbox opt-ins can be placed on any website form you currently have.
This checkbox plugin allows you to collect more than just an email but actually engage instantly in conversations with your customers.
And in the future, you can message them anytime since they are a contact in your chatbot software.
There’s one more HTML Element lead magnet — the send to Messenger button.
This is a simple button that you can embed on your website or blog posts that send folks who click directly into a dialogue in Messenger that you design.
To create this lead magnet, choose HTML Elements from Lead Magnets and then choose “Send to Messenger Button”
When you add this button to your site or partner site, people who click on it will connect with you in Messenger where they’ll become a contact within your chatbot software.
Have you ever experienced waiting for more than 30 minutes for a customer service agent to pick up your call? I think in some part of our adult lives, we have.
And let’s face it — there are businesses with the worst customer service.
The younger generation, for instance, is more impatient and they are used to doing almost everything online like banking, making reservations, ordering food, shopping, and a lot more.
They don’t want to be put on hold, waiting to speak to a customer service agent. This is where chatbots come in — providing your customers the immediate answers to their needs and questions.
Instead of waiting in line to ask five simple questions, they can simply send your chatbot a message and have their answers in a flash.
Chatbots can also help you build your contact list and open up more opportunities to send information, news, and updates aside from sending email newsletters or giving social media updates.
Chatbots are able to collect user data and information from the engagement your page gets. This is why chatbots are now considered one of the biggest innovations in digital marketing.
It is now easier to sell your products and services using a chatbot. According to the Facebook Messenger marketing report, 53% of consumers are more likely to purchase from you if they can send you a message.
Your customers can also choose to purchase tickets to concerts, events, or movies via their Messenger mobile apps. They won’t have to visit websites to do this kind of task.
In addition, your customers can also proceed into making payments without leaving their Messenger app because you can set up your chatbot to do that task for you.
This is another proven messenger chatbot marketing strategy that is effective and successful in creating personalised messages.
Here’s how it works: When your customer engages with your chatbot with an enquiry, your chatbot will send a greeting and would gather preliminary information, and would ask your customer to wait for a moment.
Chatbots can personalise a message. For example, using Messenger Chatbot software, users can dynamically select parameters like the customer’s first name, last name, time zone, location, and more when sending responses to customer’s messages.
Receiving a message with your name on it feels more personalised and once your customers have engaged in the given parameters you’ll be able to segment them into new audiences too.
Final Thoughts
With an estimated 1.75 billion people using mobile messaging applications this year, it is really now the perfect time to build a chatbot or indulge in Messenger Chatbots.
Both digital, social media, and Messenger marketing strategies are changing, and these are changing fast along with customers’ preferences.
However, with the help of chatbots, these challenging changes can be overcome.