8 Messenger Chatbot Features You Sould Be Utilising In Your Business

Many businesses use WordPress as a platform to host their websites.


Using a WordPress chatbot plugin makes it easier than ever to add Facebook Messenger automation to your WordPress site.



Using Facebook Messenger chat on your WordPress website produces a number of benefits. 

It allows you to take advantage of the great automation features of chatbots while on your personal site.



1.3 billion people use Facebook Messenger, and using Messenger chatbot features on your WordPress site allows you to have a persistent conversation history with the ones that interact with your business.


Additionally, you will be able to use one unified inbox, making sure you stay on top of contact from all different places.

Another Messenger chatbot feature is the ability to automate daily tasks -- the mundane types that no one really wants to spend hours doing.



This gives you more time to focus on revenue-generating activities and scale your agency or business.

Q&A chatbots (or FAQ chatbots, whatever you prefer) are exactly as they sound.

These chatbots are programmed to answer commonly asked questions, and they do so by recognising trigger words.

These trigger words can be anything that you want them to be because you set them up.

This is useful for when customers are looking for your pricing options, your business hours, or trying to set up appointments.

As long as you set up certain words to lead to specific chatbot dialogues, Q+A chatbots can serve any purpose you want them to.

Facebook Messenger ads, otherwise known as click-to-Messenger ads, is a great Messenger chatbot feature that will quickly and easily build your Messenger contact list.

These are simple; they look like your average Facebook Newsfeed ad, but, when clicked, they bring the user to a Messenger window with your business (and your chatbot).

Then, as soon as they interact with the chatbot, they are added to your Messenger contact list.

If you make the creative aspect of your ad compelling (perhaps a riddle, a question, a contest, etc.) then you’ll get loads of engagement.

This means that a lot of people will interact with your bot and your Messenger contact list will grow, generating more and more leads.

The best part?

Since chatbots are fully automated, you’ll be building your contact lists and generating leads in your sleep.

Facebook sponsored messages are an offshoot of the Facebook Messenger ads Messenger chatbot feature.

Facebook has a rule that a business is only allowed to send one promotional message to a customer in the first 24 hours after the user’s last contact via Messenger.

That’s not a lot of time to promote or get higher engagement.

Sponsored messages are a great Facebook tool to use if you want more opportunities to reach out to users.

You simply pay to send each extra message after that 24 hour period.

This is a great method for remarketing/retargeting to customers who were previously engaged with or previously purchased products or services from your business.

A Messenger chatbot feature that you’ll want to make sure you have implemented is email alerts for when your chatbot is interacting with a hot lead.

Often, people are abandoning your website, or your Facebook page, or the Messenger window before they complete your Facebook Messenger funnel and complete a purchase or get questions answered.

By using hot lead email alerts, you’ll be notified whenever your chatbot interacts with someone that’s been browsing your offerings.

This way, you’ll miss far fewer leads, increase your sales, and therefore, increase revenue!

A Facebook post autoresponder, otherwise known as a Facebook auto-reply bot or comment guard, is a great way to build your Messenger contact list by leveraging your engaged customers.



This Messenger chatbot feature allows you to generate leads while doing what you’re already doing on Facebook -- posting.



All you have to do is set up an auto-reply bot on any Facebook post and then anyone who comments on the post will receive a message from the bot.



It’s great to find ways to make the post extra engaging in order to receive a lot of comments.



Ideas for this might be contests, riddles, questions, discounts on products or services, etc.



And here’s another great Messenger chatbot feature and hack: before giving the user what they’re looking for, ask them to provide their email address.



That way, you’re building your Messenger contact list as well as your email contact list.

Messenger drip campaigns are a Messenger chatbot feature that automates audience engagement and receives better results than email.



As we’ve covered, Facebook Messenger is a far more reliable way to stay in contact with your customers.

It’s easier for them to use and produces better ROI every time.



So, instead of using email for things like welcoming and onboarding new customers, keeping leads engaged, activating the use of sophisticated solutions, or large-scale communication, consider switching to Messenger.



This Messenger chatbot feature shows email drip campaigns the door by receiving higher open rates and better engagement.

A Messenger chatbot feature that will help you collect customer feedback and gauge customer satisfaction are chat forms and surveys.

These are just like regular feedback surveys (or whatever you use your surveys for) but in a user-friendly, conversational chat interface.

This is beneficial as a Facebook Messenger survey is easy-to-use and mobile-friendly, meaning that more customers will complete the surveys and you’ll have more useful results for your business.