8 Ways Messenger Chatbots Can Transform Your Marketing Strategy
Sometimes, the idea of making messenger chatbots can be a little tedious, but chatbot development is worth every effort. Utilising Messenger chatbots can do wonders for your eCommerce business while transforming your marketing strategy.
In fact, according to Mindshare’s report titled “Humanity in the Machine”, 63% of people consider messaging a chatbot to communicate with a business.
In addition, a consumer research study conducted by myclever Agency shows that people prefer talking with chatbots to get fast emergency answers to their problems and questions.
Chatbots mimic the conversations of people with the use of AI. “It can transform the way you interact with the internet, from a series of self-initiated tasks to a quasi-conversation.” – The Guardian.
With an estimated 1.75 billion people using mobile messaging applications this year, it is really now the perfect time to build a chatbot or indulge in Messenger Chatbots.
Both digital, social media, and Messenger marketing strategies are changing, and these are changing fast along with customers’ preferences.
However, with the help of chatbots, these challenging changes can be overcome.