12 Magnetic Ways to Generate Leads with Your Facebook Bot

After someone messages your bot through the entry points laid out below, they automatically become a lead in your Messenger contact database.

Once in your database, the chatbot software could be used to:

  • Set up a Messenger drip campaign to welcome and nurture them.
  • Ask them questions to qualify them and see if you’re a good fit.
  • Invite them to stay in touch as a subscriber.
  • Send them info about your products, services, and promotions.

Heads up, you want to become familiar with Facebook’s rules for Messenger engagements. There are rules like when and how you can send promotional messages, for instance.